Updated: 1 January 2026

Privacy Policy 123rf – Personal Data Protection for Malaysian Players

Your privacy is a priority at 123rf. This document clearly and honestly explains how we collect, use, store, and protect your personal information when you use the 123rf betting and entertainment platform in Malaysia.

123RF PRIVACY COMMITMENT
Full compliance with Malaysia's Personal Data Protection Act (PDPA)
256-bit SSL encryption for all transmitted data
Data is not sold or shared with third-party advertisers
You have the right to request, correct, or delete your data
MYR financial information is stored in encrypted systems

Your Data Protection at 123rf

Six core principles outlining how 123rf protects the privacy and personal information of Malaysian players

Bank-Grade Data Encryption
All data transmitted between your device and 123rf's servers is protected with 256-bit SSL encryption — the same standard used by Malaysia's leading financial institutions such as Maybank and CIMB.
Malaysia PDPA Compliance
123rf operates in full compliance with Malaysia's Personal Data Protection Act 2010 (PDPA). Your personal data is collected and processed only for legitimate purposes and with your consent.
Full Data Control
You have the full right to access, amend, and request deletion of your personal data from 123rf's systems at any time. Requests will be processed within 14 business days.
No Data Sales to Advertisers
123rf does not sell, rent, or share your personal data with any third-party advertisers or commercial entities. Your data belongs to you — it is not our business commodity.
Financial Information Security
Your payment details — whether via Touch 'n Go, GrabPay, DuitNow, or FPX — are processed through a secure payment gateway and are not stored directly in 123rf's database.
Limited & Purpose-Bound Observation
Your gaming activity data on 123rf is used solely to enhance your experience, ensure account security, and meet regulatory requirements — not for commercial surveillance.

Your Privacy Rights as a 123rf Player

Under Malaysia's PDPA and 123rf's privacy policy, you have the following rights regarding your personal data

📋
Right of Access
You have the right to request a copy of all personal data held by 123rf in relation to your account at any time.
✏️
Right to Rectification
If your data is inaccurate or outdated, you may request 123rf to update or correct it within 14 business days.
🗑️
Right to Erasure
You may request the deletion of your personal data, subject to Malaysian legal requirements that mandate the retention of certain records.
🚫
Right to Object
You may object to the processing of your data for direct marketing purposes at any time through your account settings or by contacting 123rf support.
📦
Data Portability Rights
You may request an export of your account data in a machine-readable format (JSON or CSV) for personal use.
⏸️
Right to Restrict Processing
During a dispute or review, you may request that 123rf restrict the processing of your data while the matter is being investigated.

1How 123rf Collects Your Information

123rf collects your personal information through several channels when you interact with our platform. This collection is carried out transparently and solely for legitimate purposes as outlined in this privacy policy.

1.1 Information You Provide Directly

When you register a 123rf account, you provide information such as your full name, Malaysian phone number, email address, and identity verification details. This information is required to create and manage your account securely.

1.2 Automatically Collected Information

When you use the 123rf platform, our systems automatically record certain technical information including your IP address, browser type and version, device type and operating system, pages visited, session time and duration, and general usage patterns for internal analytics purposes.

1.3 Financial Transaction Information

Each time you make a deposit or withdrawal in MYR via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, or FPX (Maybank2u, CIMB Clicks), 123rf records transaction details such as the amount, date, time, and payment method. Full bank account numbers or card details are never stored in our systems — only secure reference tokens generated by the payment provider.

You are not obligated to provide personal information to 123rf beyond what is required for account registration and identity verification (KYC). However, declining to provide certain information may limit your ability to fully use 123rf's services.

2Categories of Personal Data We Hold

Below is a table of personal data categories collected and stored by 123rf, along with the purposes and legal basis for their collection:

Data Category Example Information Primary Purpose Legal Basis
Identity Name, IC number, date of birth Account verification & KYC Contractual requirement
Contact Malaysia phone number, email Communication & 2FA verification Contractual requirement
Financial MYR transaction history, deposit methods Payment processing & audit Legal requirement
Games Betting history, winnings, logs Platform services & responsibilities Legitimate interest
Technical IP address, device type, session data Security & fraud prevention Legitimate interest
Cookies Session cookies, preference cookies User experience & analytics Consent

3How We Use Your Personal Data

123rf uses your personal data only for legitimate and relevant purposes. We do not use your data beyond the scope agreed upon during registration. The primary purposes for data use are as follows:

  • Account Management: Creating, verifying, and managing your 123rf account, including any required identity verification (KYC) processes.
  • Transaction Processing: Processing deposits and withdrawals in Malaysian Ringgit (MYR) via your chosen local Malaysian payment methods.
  • Service Delivery: Enables you to access and use all 123rf products, including Sports Betting on the Malaysia Super League, EPL, badminton, e-sports, poker, lottery, slots, and Live Casino.
  • Platform Security: Detecting and preventing fraud, money laundering, unauthorised access, and platform misuse.
  • Responsible Gaming: Monitoring betting patterns to identify players who may need support and providing appropriate assistance.
  • Service Communications: Sending important notifications regarding your account, transactions, and policy changes via email or SMS.
  • Marketing (with Consent): Sending you promotional information, bonuses, and 123rf offers — only if you have given explicit consent to receive marketing communications.

You may withdraw your consent to receive marketing communications from 123rf at any time through your account settings or by contacting our support team. Withdrawing marketing consent will not affect your ability to use the 123rf platform.

4Data Sharing with Third Parties

123rf takes your privacy very seriously. We do not sell, rent, or share your personal data with third-party advertisers or commercial entities for their own marketing purposes. However, there are specific situations where limited, purposeful data sharing is necessary:

4.1 Technical Service Providers

123rf works with vetted and accountable technical service providers — including secure cloud infrastructure providers, Malaysian payment gateway providers, and licensed betting software providers. These providers access only the data necessary for their specific tasks and are contractually bound to protect your data.

4.2 Legal & Regulatory Requirements

123rf will disclose your personal data to the relevant authorities where required by Malaysian law, including court orders, financial crime investigation requirements, or directives from a legitimate regulatory body.

4.3 Fraud Prevention

In cases involving serious fraud, money laundering, or significant security threats, 123rf may share limited information with other financial platforms or Malaysian security agencies for mutual protection purposes.

5Data Security at 123rf

123rf continuously invests in cybersecurity infrastructure to ensure your personal data is protected to the highest standards. Key security measures we have in place include:

  • 256-bit SSL Encryption: All communications between your browser or app and 123rf's servers are fully encrypted.
  • Two-Factor Authentication (2FA): You are encouraged — and may be required — to use 2FA for additional account security.
  • 24/7 Monitoring: 123rf's security team continuously monitors systems to detect anomalies or unauthorised access attempts.
  • Internal Access Controls: Only 123rf staff who require access for their specific roles are permitted to access player data, and all access is logged and audited.
  • Secure Data Backups: Data is regularly backed up to secure, encrypted locations to ensure system resilience.

While 123rf takes all reasonable security measures, no system can guarantee absolute 100% security. You also play an important role — make sure you use a strong password, do not share your login credentials with anyone, and enable 2FA on your 123rf account.

6Use of Cookies & Tracking Technologies

123rf uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.

6.1 Types of Cookies Used

  • Essential Cookies: Required for core platform functions such as session login, security, and language preferences. Cannot be disabled.
  • Functional Cookies: Saving your preferences such as display settings, favourite sports, and odds preferences to enhance your experience.
  • Analytics Cookies: Collecting anonymised information about how you use 123rf to help us improve our services.
  • Marketing Cookies: Used only with your consent to show you relevant promotions from 123rf.

You can manage and disable certain cookies through your web browser settings. However, disabling essential cookies may affect the functionality of the 123rf platform.

7Data Retention Period

123rf retains your personal data only for as long as necessary for the stated purposes or as required by applicable Malaysian law. The following are general data retention period guidelines:

  • Active account data: For as long as your account remains active on 123rf.
  • MYR financial transaction records: Minimum 7 years (as required by Malaysian tax and financial law).
  • Security and audit logs: 2 years from the date of the record.
  • Marketing communication data: Until you withdraw your consent.
  • Data after account closure: Anonymised or deleted within 90 days, except for records required to be retained by law.

8Child Protection

The 123rf platform is strictly for individuals aged 18 and above. 123rf does not knowingly collect or process personal data from minors. Should we discover that a minor's data has been collected inadvertently, we will take immediate action to delete it and close the account in question. If you are aware that a minor has registered an account on 123rf, please contact us immediately at support@123rf.wine.

9Cross-Border Data Transfers

In certain circumstances, your personal data may be processed or stored outside Malaysia — for example, where 123rf uses international cloud infrastructure. In all such cases, 123rf ensures that any data transfers comply with Malaysia's PDPA and that an equivalent or higher level of data protection is maintained at the destination. Legally binding data processing agreements are in place with all relevant overseas service providers.

10How to Exercise Your Privacy Rights

To exercise any of your privacy rights under this Privacy Policy or Malaysia's PDPA, you may:

  • Log in to your 123rf account and go to the "Privacy Settings" section for direct access to data control features.
  • By emailing our privacy team at support@123rf.wine with the subject line "Data Privacy Request".
  • Reaching 123rf customer support via live chat (available 24/7) for immediate assistance.

We are committed to processing privacy rights requests within 14 business days. For complex requests or those requiring additional identity verification, this period may be extended to up to 30 business days, with prior notice given to you.

11Privacy Complaints & Contact Us

If you have any concerns, queries, or complaints regarding how 123rf handles your personal data, please reach out to us via:

  • Email: support@123rf.wine (Subject: Data Privacy Complaint)
  • Live Chat: Available 24/7 on the 123rf platform

We hope to resolve any privacy concerns directly with you. If you are not satisfied with our response, you have the right to lodge a complaint with Malaysia's Department of Personal Data Protection (JPDP) as the relevant regulatory authority.

For your account security, the 123rf team will never ask for your password, full card number, or e-wallet PIN via email or live chat. Please be cautious of any communication requesting such sensitive information.

12Amendments to This Privacy Policy

123rf reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, new Malaysian legal requirements, or changes to the services we offer. Any material amendments will be communicated to you via in-account notification or email at least 14 days before taking effect. The "Updated" date at the top of this document will always reflect the latest version of our Privacy Policy. Your continued use of the 123rf platform after any amendment takes effect will be deemed as your acceptance of the revised policy.

This Privacy Policy is a living document and will be updated as needed. We encourage you to review this page periodically to stay informed about how 123rf protects your personal information.

Your Privacy is Protected. Ready to Get Started?

Register your 123rf account today – Malaysia's trusted Sports Betting platform with full PDPA data protection & secure deposits in Malaysian Ringgit

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